To launch Starbucks' new Premium Select Collection, we took coffee lovers on a sensory journey that transports them to a world of extraordinary flavors through their morning cup of coffee.
One sip and you're exploring the best-growing regions in the world without ever leaving your kitchen.
Some coffee wakes you up. Ours takes you places.
We started with a striking key line and visual that told our story in an single glance.
Once we had people’s attention we expanded our brand story with a pre-roll spot.
We continued telling the story on instagram.
And even made an insta-story for a climactic ending.
