An entire platform to change perceptions and re-define “old”, inspiring a whole generation that their best years are still ahead of them, no matter their age.
We launched a hub for baby boomers to store and share their wisdom.
From here it was disseminated over social media so that their wisdom could live on to inspire others.
And we brought it all together with an Amazon Alexa skill that allows you to Ask a Boomer for wisdom without lifting a finger.
