Choose Chicago

What's the big idea?

There are two types of people in the world, those who love Chicago and those who haven't been yet. Tasked with creating the city's global OOH campaign, we reminded everyone that it doesn't matter where you come from or who you love, you're always invited to the city that feels like home.

We launched with a brand video. 

Followed by radio ads. 

We then launched our print and outdoor campaign across multiple US and international cities to further spread the word.